Brand Communication

Alter Ego Foresees Growth in Nigeria’s Luxury Sector

By October 7, 2017 No Comments

Alter Ego Private Atelier, first-of-a-kind in Africa opened for business in Nigeria about a year ago and the guest list for the launch read like a who’s who in today’s society. Guests converged at the company’s swanky office in Gudu, Abuja for an exclusive event held to officially introduce the luxury brand to high profile clients in Nigeria.

By introduction, Alter Ego Project Group is a lifestyle company that provides made-to-order luxury solutions for its clients. They specialize in Italian style and design, with a touch of tailor-made interpretations. CEO of Alter Ego Project Group, Julia D. Lantieri set up Alter Ego Private Atelier in Nigeria as their mission is to bring exquisite style and elegance into the daily life of the most discerning and demanding clients.

Speaking at the launch, Lantieri declared that Alter Ego Private Atelier was set to bring luxury right to the doorstep of Nigerians. Recognizing the growth potential of the luxury sector in Nigeria, she enthused that customers can now expect the same quality of services they are accustomed to seeing anywhere around the world at the Private Atelier.

In Nigeria, Alter Ego Private Atelier offers two world-famous Italian brands, namely Alchymia art-deco design objects and ALTEREGO Milano artcases. Guests at the opening launch event had the opportunity to experience these brands firsthand as Alter Ego Private Atelier was tastefully furnished with Alchymia interior objects and contained an exposition of readymade, limited edition of ALTEREGO Milano artcases.

Marketing experts opine that, rather than traveling abroad, the elite customer is gradually looking inward for services that match the global experiences they have grown accustomed abroad. They also project that, if the economic downturn continues, luxury brands with a presence in-country will reap the benefits long term, as the world’s shopping districts become less attractive to Nigerians but their appetite for luxury items remain unchanged.

Julia D. Lantieri, CEO, Alter Ego Project Group

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